Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives - Minh-Tri Ha, 2021
Management Science Letters
Frontiers | Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern | PLOS ONE
PDF) Antecedents of Green Brand Equity: An Integrated Approach
Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
The Effect of Greenwash Index on Green Brand Equity | Download Scientific Diagram
![PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/bdd8a820442f07aafd896c976052f92da9d9b39b/3-Figure2-1.png "PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar")
PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar
Brand equity word cloud with green banner Stock Photo - Alamy
![PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/133835a66fc4aab88f08dcd92cccef0861e47812/5-Figure1-1.png "PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar")
PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar
Sustainability | Free Full-Text | Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
![PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/c02c1861382da5b0ad76ee3319c88b492c836f51/4-Figure2-1.png "PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar")
PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar
1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download Scientific Diagram
![PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8aff95c7f4c1df83b6752e0d4a2891add0446488/3-Figure1-1.png "PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar")
PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar
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Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
![PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/e950be96319f7bd1cf623714dba9580e14e6b97e/19-Figure1-1.png "PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar")
PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar
![PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8204e35b3b4488c1358011fc6bc46ab625398660/6-Figure2-1.png "PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar")